Marketing Advice That Delivers
Hi! I'm Bart, and I'm a Marketing Professional with over 10 years of experience in E-Commerce, Content Marketing, trade marketing, and Retail Media. Setting up strong marketing campaigns for brands that boost online performance is what I do best.
I have worked for multiple brands, retailers, and recruitment agencies since 2013. From retailers like Coolblue and Wehkamp, to brands like Philips, O'Neill, Samsung, L'Or, as well as Denon, I've gained invaluable experience at every one of them and would love to bring that experience to your company as well.
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I’m Dutch-born and London-based, but I work with organizations around the world—after all, digital growth isn’t limited by borders. Whether you need support on a strategic project, an interim role, or another temporary position, I’m here to help.
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Brands I worked for
How can I help you?
Who Am I?
I started my career at Coolblue, the fastest growing e-commerce organization of the Benelux. Since 2020, based from London, I work on a freelance basis in the ever changing world of digital marketing. Having over 10 years experience in retail media and digital marketing, I understand your challenges quickly, and take them on with an unabating drive and determination.
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How can I help your organization?
Are you a brand that strives to get the most out of online opportunities at key retailers? In the endless sea of opportunities you often lose sight of what's really important. I've been helping brands optimizing their online performances since 2013. I know the nitty gritty details, how to decipher the unimportant details from vital information, and how to set your organization up for digital success.
My Expertise
Trade Marketing
Should my brand invest in an in-store activation? Or go for an online CRM campaign at a major online retailer? In the world of digital marketing, you get overwhelmed with trade marketing opportunities. Having been active at major retailers and major brands, I know how to set up online trade marketing campaigns that generate conversions and boost your market share.
Retail Media
In which media should I invest to grow my brand? Retailers charge large amounts for their in-house media, and in the jungle of retail media, you often pay too much for too little. Using retail media tools like Criteo, Amazon Marketing Services, and Citrus ads might sometimes feel as complex as learning Welsh. But it's here to stay, and you'd better be good at it. I can help you get the best possible ROI on these investments.
Content Creation and Distribution
Engaging content is key to capturing your audience's attention. With so much AI slop out there, the necessity to be truly distinctive in your content has become more essential than ever. Whether you are a B2B player seeking to create content to claim authority, or a B2C player wanting to rank high on search engines and generative search content, content that informs, creates consideration, and converts is invaluable.
Client Cases
Read about the projects I've completed in the last years at multiple of my customers over here.
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- Hallmark Client Case
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Services
Whether you are looking for a professional filling up a temporary spot in your team, ownership on a project basis, or on an hourly basis, being a freelancer, I am as flexible as your company desires. Unlike many marketing advisory agencies, my role doesn't stop at giving advice, I actively help with the implementation and execution.
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- Digital Marketing Strategy and Execution: whether you are a brand selling at a retailer, a B2B ​company, a solid digital markeing strategy is pivotal for business success. Setting up a focused strategy for using online channels —to reach the right audience, achieve business goals, and measure results efficiently, is what I do best.
- Conversion optimization: getting the value out of every visitor on your platform is equally important as difficult. Setting up A/B tests to optimize your performance, mobile friendly designs and stating compelling value propositions are a couple of the many factors that can improve yo . I will help your organization focus on the tasks that will boost performance and neglect the unimportant stuff.​​​
- Retail Media and Trade Marketing advice: In today’s crowded retail media landscape, many retailers demand high prices for their own ad platforms—often leaving brands paying premium rates for minimal impact. This hurts performance and soaks up your budgets without the necessary performance. I can help you avoid overspending on retail media, and tailor a trade marketing plan that helps your business.​
